YOUR BRAND SHOULD FEEL LIKE YOU AND CONVERT FOR YOU. CUSTOM BRAND IDENTITIES AND SHOWIT WEBSITES THAT HELP PHOTOGRAPHERS AND SERVICE PROVIDERS ELEVATE THEIR PRESENCE AND EXPAND THEIR REACH. 

Crafting Brands     Websites That Blend Aesthetics With intention and Strategy

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You're not here for "just a logo" or a pretty site that collects dust.

you're building something bigger. A brand with presence, power, and purpose. One that's magnetic, aligned, and built to grow. At verbena collective, we craft brand identities and showit websites that blend clarity with edge, soul with strategy, and design that actually works. 

Strategy led, soul-infused, built for impact

A vibrant showcase of captivating projects and badass designs that go beyond cookie cutter bullshit to set our client's apart. 

Shelby was quick to answer and super helpful. She gave me plenty of options when we were designing the site for different elements and branding and anything I didn’t have on my previous site she was able to help me achieve in this one! I can’t recommend Verbena Collective enough to anyone looking for a rebrand or website build. She’s an actual genius.

Emily Belanger | Elopement Photographer

I can't recommend Verbena Collective enough. She's an actual genius.

Stine Andersson | Pinterest & Blog Management

Shelby met all my expectations and way more. It was absolutely amazing working with her, the onboarding went smoothly and she was there for all my questions happy to answer.

I felt so taken care of, the communication was very open and I always knew what was happening.

Shelby met all my expectations and it was absolutely amazing working with her.

Meet The Designer

Hey! I'm Shelby DeLaCruz!

As a brand and ShowIt web designer with a passion for color and creativity, i'm  dedicated to making your brand/website functional, fabulous, and unforgettable AF!

I truly believe that your success is my success! As a business owner, I understand the importance of standing out online in your field! You're a fucking genius at what you do! Your business is unique because of YOU!

My philosophy: Nothing about you or your business is average. Why should your branding and website be ordinary and basic AF? Breaking the mold and diving into what makes your business different is what will make "maybe" inquires turn into "Oh hell yes! Where do I pay?" clients!

want to elevate your website, but not ready for professsional work?

want to elevate your website, but not ready for a custom website?

Whether you’re just getting started or already booked out, your website should do more than just look good — it should convert. I’ve got two ways to help you elevate your online presence:


Free Guide

website audit

you're going to want in on this action!

Drive more traffic to your website

You didn’t go into business to have a basic, cookie-cutter brand and boring, snooze worthy website that doesn't function well! let's build an unapologetically badass brand and website that will call to your dream clients like the siren song!

it's time your brand matched your brilliance.

book now