Crafting Brands Websites That Blend Aesthetics With intention and Strategy
YOUR BRAND SHOULD FEEL LIKE YOU AND CONVERT FOR YOU. CUSTOM BRAND IDENTITIES AND SHOWIT WEBSITES THAT HELP PHOTOGRAPHERS AND SERVICE PROVIDERS ELEVATE THEIR PRESENCE AND EXPAND THEIR REACH.
&
You're not here for "just a logo" or a pretty site that collects dust.
let's build a website that gets leads
you're building something bigger. A brand with presence, power, and purpose. One that's magnetic, aligned, and built to grow. At verbena collective, we craft brand identities and showit websites that blend clarity with edge, soul with strategy, and design that actually works.
Strategy led, soul-infused, built for impact
your brand isn't just a vibe; it's a system. It should look good, feel right, and move people to action. we make sure it does.
web design
branding
Signature visuals and messaging that reflect the depth and direction of your business
showit websites that are both scroll-stopping and conversion-ready
→ from layout to SEO, every inch of your website is designed with purpose
→ Strategy, identity design, brand voice, and assets that set the tone
check out the web design packages
check out the branding packages
Let's make your website work for you
learn more and sign up for a website audit
Whether you’re just getting started or already booked out, your website should do more than just look good — it should convert. I’ve got two ways to help you elevate your online presence:
Website Audit
Get my expert eyes on your site — I’ll record a custom walkthrough with personalized, actionable feedback to help you level up your design, flow, and conversion power. No calls, no BS. Just clarity delivered straight to your inbox.
get the free guide now
Free Guide:
Not ready to invest yet? This free download is packed with high-impact tips to get more eyes (and the right kind) on your site — no SEO degree required.
Drive more traffic to your website
Shelby was quick to answer and super helpful. She gave me plenty of options when we were designing the site for different elements and branding and anything I didn’t have on my previous site she was able to help me achieve in this one! I can’t recommend Verbena Collective enough to anyone looking for a rebrand or website build. She’s an actual genius.
Emily Belanger | Elopement Photographer
Shelby met all my expectations and way more. It was absolutely amazing working with her, the onboarding went smoothly and she was there for all my questions happy to answer.
I felt so taken care of, the communication was very open and I always knew what was happening.
Stine Andersson | Pinterest & Blog Management
Stellar Endorsements
Meet The Designer
Hey! I'm Shelby DeLaCruz!
A branding and ShowIt web designer with a passion for color and creativity that is dedicated to making your brand/website functional, fabulous, and unforgettable AF!
I truly believe that your success is my success! As a business owner, I understand the importance of standing out online in your field! You're a fucking genius at what you do! Your business is unique because of YOU!
My philosophy: Nothing about you or your business is average. Why should your branding and website be ordinary and basic AF? Breaking the mold and diving into what makes your business different is what will make "maybe" inquires turn into "Oh hell yes! Where do I pay?" clients!
learn more about the designer
You didn’t go into business to have a basic, cookie-cutter brand and boring, snooze worthy website that doesn't function well! let's build an unapologetically badass brand and website that will call to your dream clients like the siren song!
it's time your brand matched your brilliance.
book now
