For Nectar, the goal was to create an energy drink brand that feels as refreshing as it performs. We ditched the typical harsh, high-octane aesthetic and leaned into vibrant colors, playful beach imagery, and a light, breezy tone to reflect its clean energy formula — no jitters, no crash, just smooth, focused fuel.
The branding was designed to stand out on shelves and in minds: fun, recognizable, and rooted in feel-good energy. Nectar isn’t just a drink — it’s a mood and a vibe.